I used to see rumors all the time about McDonald's, followed by videos of their meat products being made with some sort of pink slime, and videos of people comparing the decomposition of McDonald's food versus other food.
So, when I saw this ad by McDonald's, my first thoughts were: Is it true? Are they finally trying to improve the quality of their products, or are they just trying to make people think they are?
Despite McDonald's bad rep, I believe this ad is pretty effective. Lately they've been putting an effort into advertising "real food from good suppliers", and I think it has been beneficial for them.
This ad is simple, but I think McDonald's is trying to gain a larger audience of people, like me, who think that their food is questionably "food". Their goal here is to inform us that their food isn't as bad as the media portrays. This image of a single potato carved into french fries symbolizes that McDonald's "unreal french fries" or actually made from fresh, "healthy" potatoes.
The only text that follows up with this image is "Real Good" on the bottom right, which contributes to the whole purpose of the ad: to show the audience that they have quality food.
Even though this ad didn't make me want to go eat McDonald's (it's been years), it did make me favor the company a little more than I originally had. That isn't much, but this ad was effective at portraying it's purpose. Bravo, McDonald's.
So what do you guys think? Real food, or fake?
Talk to you soon,
Alexis
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